Yes I’m still around
By · CommentsYes, I’ve been incredibly busy. 
I’ve been working on something for a year and we are getting very close to launch. It’s come down to crunch time.
This reminds me of organizing a booth for Microsoft at trade show. It feels like the final week before I have to be in Las Vegas and start the setup. There are a 1,000 different things that have to be done NOW. It’s a matter of prioritization to ensure the event launches without a hitch(or at least seems to from an outside perspective).
Anyway, in the next week or two I’ll be able to give more detaiils and can’t wait.
Channel partners and why you need them
By · CommentsGranted these guys are trying to sell you something but this could be really 16interesting for newbies to partner and channel marketing. More and more, development companies are realizing they need strong partnerships to move products.
Don’t get me wrong. Each company will need a direct sales force but you have to balance a direct sales for with channel partners. There is always the classic of the direct sales “stealing” from the channel by taking a deal direct. Which of course, makes the partner wary of working with a developer.
You might want to check this out. If you miss it there might be a replay available later.
Channel Partner Relationships at Forefront of Corporate Strategy for Technology Industry
Thanks for looking me up. I’m Rusty Cole and I’m a technology marketing professional with 15+ years in the industry. This is my personal site where I occasionally write about technology marketing, international travel, maybe some politics or whatever I feel like. Please feel free to look me up and let’s chat.